Martin Beck

BASF Coatings

Martin Beck - Rethinking Procurement

With 19 years at BASF, Martin Beck has helped reshape global procurement - from complex raw materials to Best-Cost-Country sourcing in China and India.

He didn’t just improve the system - he moved beyond it, replacing the classic lead buyer model with a focused team of pure negotiation specialists.

A passionate negotiator, Martin blends game theory, behavioral economics, and autonomous sourcing to deliver smarter, faster, and more strategic outcomes.

And with agentic AI on the horizon, he’s already thinking one step ahead.

For him, procurement isn’t back-office - it’s a profit engine, a driver of sustainability, and a core lever for competitive edge.

Ready for what’s next in procurement? Don’t miss Martin Beck.